Many times when my and family plan to go on a trip to one of the governorates, we spend a lot of time searching for available destinations, comparing them and making a decision. Also, differing opinions.

From that standpoint, the idea of (Kashta) application came about. It is a mobile application that helps you plan an enjoyable and organized trip in the Sultanate of Oman easily, by creating a customized program for the trip and choosing the destinations, landmarks and activities that you would like to visit.

In Kashta, you and your family or friends can easily plan a fun trip in one place.

Business Model:

 - Customer Segments: Tourists, service providers, entertainment events, heritage and cultural institutions, tourism entrepreneurs

 - Value Propositions: Time-saving, Great Experience, Easy planning, Diversity of choices, Transparency, Interactive map, booking in one place

 - Channels: Mobil application, Website, Social media

 - Customer Relationships: simple User experience platform, Exclusive offers, Customer loyalty programs, Social media marketing.

 - Revenue Streams: Enterprise paid subscription

 - Key Resources: Application, website, Tourism projects

 - Key Activities: App Development, Marketing, Customer relationship

 - Key Partners:  Ministry of Culture and Tourism, Heritage and cultural institutions, tourism entrepreneurs, entertainment events

 - Cost Structure: App Development, Marketing, Management cost, Website hosting

 - Revenue Streams: Business contracts, Percentage of customer sales, Seasonal Marketing

Time: The traditional method of searching and finding out about available destinations takes a lot of time. Planning: Differing opinions and randomness in planning. Options: Limited choices, difficulty in agreement Transparency: Trusted user experience Channels: Using multiple channels to plan Accessibility: Using multiple browsers to take information about location, rating and time

Save time: The application will save time spent searching for destinations. Options: The user of the application can search for destinations by destination or type of activity and compare them, as well as search through an interactive map. Planning: The application helps the user to participate with trip partners in planning the trip program, adjusting options, and agreeing in one place Transparency: Through the platform, the user will be able to get acquainted with the users’ evaluation of the destinations. Accessibility: The user can get all the main information about the destination and compare it with similar ones in one place Management: The user can manage all booking needs in one place

tourism, Oman, trip, plan, planner, fun, activity